NOTE: Faculty, if you are interviewed and quoted by news media, or if your work has been cited, and you have an online link to the article or video, please let us know. Contact us at news@csusb.edu.          

Can makeup help prop up the economy?
Everybody's Business/Bloomburg Businessweek 
Nov. 14, 2025
Research by Yasemin Dildar, CSUSB associate professor of economy, on the so-called “lipstick effect” – an increase in the sales of women’s cosmetics during economic downturns – was highlighted in this episode of Bloomberg’s Businessweek’s “Everybody’s Business.”

Why the lipstick effect won’t kiss off
Bloomberg
Nov. 14, 2025
Yasemin Dildar, CSUSB associate professor of economy, was interviewed for an article about the so-called “lipstick effect” – an increase in the sales of women’s cosmetics during economic downturns. In 2020, she and a colleague dug into the lipstick effect, examining consumer data from the Great Recession. 
Dildar found that single women, during downturns, didn’t spend more on beauty than men (a little less, in fact) and that job seekers didn’t outspend employed women. Instead, the bump in beauty buying corresponded with cutbacks in spending on pricier items, such as clothing and jewelry. 
The university was misidentified in the initial article.

Dinosaurs for the ultra-wealthy: how billionaires are turning fossils into status symbols
Spear’s
Nov. 25, 2025
An article about wealthy people buying dinosaur fossils at auctions included mention of a letter by Stuart Sumida, the president of the Society of Vertebrate Paleontology and a professor of vertebrate biology at Cal State San Bernardino. He was one of dozens of palaeontologists to write publicly to the American Museum of Natural History in New York-expressing their unease at the museum’s acceptance of Apex, a 27 foot-long stegosaurus bought by a billionaire hedge fund manager, on a temporary loan.
The private sale of dinosaur fossils, he argued, had left museums unable to compete on price and therefore “undermines their mission to preserve Earth’s history and limits access for researchers and the public alike.”

Stuart Sumida on South African studio being awarded Society of Vertebrate Palaeontology’s Lanzendorf Award
Daily Maverick (South Africa)
Nov. 18, 2025
Stuart Sumida, CSUSB professor of biology and president of the Society of Vertebrate Palaeontology, was quoted in an article about the awarding of the society’s Lanzendorf Award to South Africa’s Fancy Horse Studios for its groundbreaking palaeontological storytelling in the Karoo Origins Fossil exhibit in Graaff-Reinet, South Africa.
“The Lanzendorf Awards are (the society’s) highest awards for artistic achievement,” Sumida said. “We’re excited to have Fancy Horse Studios join that prestigious group of winners.”

This new clip and others may be viewed at “In the Headlines.”